Or at least the company that does there advertising is stuck in 2002. While riding home on the subway last night I took an in depth look at the subway car full of New York Times ads. They were promoting there “Digital Subscriber” model, where as a non-subscriber you only get access to 20 articles a month and as a subscriber you get to see all the articles.
Lets face it, if you are reading 20 New York times articles a month you would be bored to tears. The quality of the writing might be high, but I find much more compelling articles on cNet, Lifehacker, and ARS Techinca.
The point that I am trying to make is that somehow the New York Times is stuck in the old way of thinking, and that just does not cut it in the real world these days.
Check out these examples from the ad on the subway:
Are they trying to represent an interactive timeline on with a line, maybe they should have thought that one through, I think they are just making fun…
What the heck is a popcast? I hope that is a typo (sorry about the blurry picture)
I do not know why they insist on using http://www, it is not necessary, unless you are still using lynks or netscape.